Stu Richards

Stu Richards is Chief Executive of Bredin, a B2B marketing consultancy that helps marketers develop profitable, long-term relationships with small and medium businesses (SMBs) through: - Original market research to provide insight into SMB needs, attitudes and preferences - Outreach programs including integrated lead generation, content marketing and sales support programs Stu is primarily responsible for the acquisition and satisfactory execution of strategic and communications programs for clients such as 8x8, ADP, Allstate, American Express, Angie’s List, AT&T, AWS, Bank of America, BBVA Compass Bank, BOK Financial, Brightflow.ai, Cablevision, Capital One, CenturyLink, Charter / Spectrum Business, Chase, Cisco, Citizens Bank, City National Bank, Comcast, Commerce Bank, Dell, Deluxe, DocuSign, eBay, Enova, Fidelity Investments, Fifth Third Bank, First Citizens Bank, FIS Global, FPL, Fundbox, Funding Circle, Gannett, GateHouse Media, GoDaddy, Google, Gusto, Hiscox, HP, HPE Aruba, HSBC, Huntington Bank, IBM, Indeed, Intel, Iron Mountain, Kabbage, Kronos, Lending Club, Lexmark, LinkedIn, M&I Bank, M&T Bank, MailChimp, Mastercard, Meridian Credit Union, Microsoft, Monster, OnDeck, Paychex, PayPal, PeoplesBank, PG&E, Popular Community Bank, Regions Bank, RingCentral, SaaS Labs, Salesforce, SAP, SAP Concur, ScaleFactor, Silicon Valley Bank, Sony, Sprint, Staples, SunTrust Bank, Swift Capital, Symantec, TD Bank, TriNet, Twitter, U.S. Bank, Union Bank, Upwork, Verizon Wireless, Vertical Response, VMware, Webroot, Weebly, Wells Fargo, Worldpay, and Zomentum. A 20+ year veteran of SMB marketing, Stu joined Bredin in 1997 as vice president of marketing. He was named president in 1999 and CEO in 2001. Prior to joining Bredin, Stu served as director of marketing at DeLorme Mapping, product manager at Nabisco Brands, and marketing representative at IBM Corporation. Stu holds an MBA from the Tuck School at Dartmouth College and a BA from Middlebury College.