CEO
Fundica
Mike Lee is CEO and Co-Founder of Fundica, an award-winning AI-powered funding search engine that partners with financial institutions, municipalities, and business-support organizations of all sizes to connect entrepreneurs with the most relevant funding opportunities across North America. He has been supporting SMBs with government funding for over 20 years and has helped start-up, growing and multinational technology firms secure over $400M in R&D tax credits and other government incentives across Canada, the UK and the US. Previously, he was Director of Corporate Finance and Development at BCE, Manager, Strategy and Technology Services at KPMG, and worked as an engineer for several software and technology firms. Mike has a B.A.Sc. in Engineering from the University of Waterloo, an MBA from the University of British Columbia, and the CFA designation.
Content marketing through the use of blogs, videos, social media, and email newsletters can feel a little dated. Not so fast: Content marketing is still a viable strategy and is crucial for building brand awareness, generating leads and driving sales. Small businesses need to be aware of the trends that are impacting the creation of an effective content campaign. Panelists will discuss how Gen AI can be a co-creator of content, the move away from SEO to Generative Engine Optimization, and how customer data platforms can create personalized content at scale.