LemonadeLXP is an all-in-one learning and knowledge platform for
community banks and credit unions. It powers staff training, frontline enablement, and
customer education through engaging, interactive learning experiences to drive growth
across every channel.

Amid shifting tariffs and global uncertainty, small businesses are taking on more risk than ever as it relates to cross-border payments. Not only are the costs of doing business across the globe in flux, but there’s growing fraud vectors to worry about and new competition in the market with the interest and adoption of stablecoins and other tech. Hear from an expert panel on the urgent need for banks to better support their SMB customers.

Small and medium-sized businesses are always after new revenue. But they want to focus on their core business and not have to spend time and energy worrying about payment processing. Offering SMBs low fees, fast settlement, and a global network, while allowing them the generate revenue off those transactions, embedded payments players are coming to the rescue! Or are they? While embedded finance has certainly taken the industry by storm and allows consumers a plethora of payment options, not everyone is so sure the money flows back to the small business. Join this panel as they debate whether embedded finance is a cash cow or a money pit.

Access to credit lines is critical to small businesses. With several recent changes to SBA lending standards, many businesses may be wondering what’s changed and how it impacts their financials. Our panel will discuss the breadth of the changes to SBA’s standard operating procedure, its impact on banks and the economy, how banks can respond and why SMBs may seek alternative funding options.

Content marketing through the use of blogs, videos, social media, and email newsletters can feel a little dated. Not so fast: Content marketing is still a viable strategy and is crucial for building brand awareness, generating leads and driving sales. Small businesses need to be aware of the trends that are impacting the creation of an effective content campaign. Panelists will discuss how Gen AI can be a co-creator of content, the move away from SEO to Generative Engine Optimization, and how customer data platforms can create personalized content at scale.

NewtekOne, established in 1998, recently acquired a manual, single branch New York City-based bank, and by utilizing technology, people, and process, has transformed what is now known as Newtek Bank, N.A. into what it believes is the first true technology-oriented bank with no branches, traditional bankers, brokers, or BDOs. Newtek Bank has opened 15,000 depository accounts remotely and is the largest SBA government guaranteed lender in the United States in the most recent full fiscal year. Come hear how they did it, and how you can do it, too.

Customers today have high expectations for companies to provide an end-to-end experience. Digital tools can help small businesses understand their customers on a much deeper level. Technology can provide enhanced personalization and customer engagement, offer a seamless omnichannel experience, and provide real-time assistance. Our panelists will discuss strategies for digital tools, including GenAI and fintech products, to enhance the customer experience.