CEO | Senior Executive Advisor
i2a Advisors
Abbas Merchant is the Founder & CEO of i2a Advisors and Senior Executive Advisor at Prowess Consulting, Data and AI, where he advises clients on growth, brand, data, and AI strategy. A former EVP and CMO at Regions Bank and served in senior leadership roles at M&T Bank, U.S. Bank, and Scotts Miracle-Gro. Abbas brings deep expertise in transforming marketing into a strategic growth engine and building resilient, reputation-forward brands in regulated industries.
Content marketing through the use of blogs, videos, social media, and email newsletters can feel a little dated. Not so fast: Content marketing is still a viable strategy and is crucial for building brand awareness, generating leads and driving sales. Small businesses need to be aware of the trends that are impacting the creation of an effective content campaign. Panelists will discuss how Gen AI can be a co-creator of content, the move away from SEO to Generative Engine Optimization, and how customer data platforms can create personalized content at scale.