Head of Embedded Deposit Partnerships and Issuing
Thread Bank
Amanda Coleman is the Head of Embedded Banking Partnerships & Issuing at Thread Bank, where she drives the bank's embedded banking partnership strategy and is card issuance.
Coleman brings years of experience in fintech banking, with a focus on building and supporting the partnerships that allow non-bank and fintech companies to bring compliant, scalable card and banking programs to market. Her work sits at the intersection of partnership development, card issuance, and the operational discipline required to launch and sustain embedded financial products.
Coleman holds a Bachelor's degree in International Business and Marketing Management from Johnson & Wales University and an MBA from Indiana State University.
Small businesses are turning away from financial institutions and seeking better, more affordable services from rival fintechs and neobanks. This session explores how banks can regain competitive advantage in the new battleground for the SMB relationship. At issue: how banks bring accounting, payroll, and e-commerce services to small business clients who are eager to manage cash flow more effectively. Industry leaders will debate where the embedded finance opportunity is greatest, where the threat of disintermediation is most acute, and what a winning app or platform strategy looks like for large and small banks and credit unions. The discussion will examine how banks are deciding whether to build or partner, and how to stay at the center of the small business banking relationship.