SVP Product Marketing & Innovation
Marquis
With over 25 years of financial expertise, Ben Udell is a leading innovator in helping banks and credit unions “future-proof” their institutions. He is the leading expert on how bankers can leverage everyday AI, helping others find innovative ways to work smarter and more productively. As a leader in digital innovation, he enjoys working where customers, technology, marketing, and data intersect. Ben’s insights are sought after at major industry events such as The Financial Brand Forum, where he was 2024’s Top Rated Speaker, state and national conferences, and webinars. He also writes for The Financial Brand, state journals, and other outlets. He serves on the faculty of ABA’s Stonier Graduate School of Banking, the Graduate School of Banking at Wisconsin, and Madison College. In his free time, Ben creates content for benudell.ai, an AI and technology-focused site.
Content marketing through the use of blogs, videos, social media, and email newsletters can feel a little dated. Not so fast: Content marketing is still a viable strategy and is crucial for building brand awareness, generating leads and driving sales. Small businesses need to be aware of the trends that are impacting the creation of an effective content campaign. Panelists will discuss how Gen AI can be a co-creator of content, the move away from SEO to Generative Engine Optimization, and how customer data platforms can create personalized content at scale.