SVP, Chief Business Banking Officer
WSFS Bank
Candice Caruso serves as Senior Vice President and Chief Business Banking Officer at WSFS Bank, growing the Bank’s Small Business and SBA Relationships. She leads the division with over 20 years of experience in financial services, including 16 years dedicated to business funding. Since joining WSFS in 2018 as Director of Government Guaranteed Lending, Candice has been instrumental in expanding access to capital for small businesses through innovative SBA and relationship-based lending solutions. Her leadership has helped position WSFS as a go-to partner for business owners seeking personalized, high-impact financial guidance. Candice’s career spans fintech innovation, franchise financing, and tailored funding solutions for both consumers and small businesses. She is a recognized voice in the industry, having been featured on Bloomberg Radio, CNBC’s Closing Bell, The Wall Street Journal, Franchising World, and Fox 29. In 2021, she was honored with the American Banker Next award as part of the Most Powerful Women in Banking.
Small businesses operate on significantly tighter margins than large enterprises. In today’s economic environment, they are less able to absorb additional costs and are more likely to pass them on to consumers. This creates an urgent need for banks to help small business clients strategize ways to offset rising expenses, navigate supply chain disruptions, and manage a tightening credit landscape.
Our panelists will discuss how banks can play a critical role by offering innovative financing options, effective cash management and expense tracking tools, and seamless ecommerce and payment solutions. Together, we’ll explore actionable strategies financial institutions can implement to help small businesses maintain stability and growth in a challenging economy.