EVP, Chief Business Architect
Vantage Bank Texas
Shawn Main serves as Executive Vice President and Chief Business Architect at Vantage Bank, where he leads the Shared Services division. In this role, Shawn ensures strategic alignment between business and technology to enhance customer experience and drive operational efficiency. He is also a founder of the Hazel Network, Vantage Bank’s bank-operated platform focused on tokenized deposits and stablecoin innovation. His team is responsible for developing innovative applications and solutions, leveraging data analytics, overseeing member partnerships, and conducting ongoing outreach to customers—providing technical guidance, sharing insights on banking solutions, and identifying opportunities to enhance service offerings.
Shawn has over 25 years of experience in the financial services industry, including 18 years at Vantage Bank. Throughout his tenure at Vantage Bank, he has held several key leadership positions, each enhancing his expertise in banking operations, technology integration, risk management, and emerging digital asset infrastructure. He brings deep experience with tokenized deposits, stablecoins, open blockchain infrastructure, and the operational controls required to support bank-led innovation. Before stepping into his current role, he served as Bank Cashier & Deposit Operations Manager, overseeing bank operations, compliance, and customer service channels. As Senior Vice President and Chief Information Officer, Shawn played a critical role in shaping the bank’s long-term IT strategy, optimizing infrastructure, and driving the adoption of modern technology solutions to support business growth.
Shawn is a graduate of The University of Texas at San Antonio, where he earned a Bachelor of Business Administration in Management Information Systems, graduating Magna Cum Laude. His strong background in technology and financial services, combined with his leadership in aligning IT resources with business objectives, makes him a key driver of Vantage Bank’s continued innovation and customer-centric approach.
A dedicated leader with a passion for problem-solving and forward thinking, Shawn is committed to ensuring that Vantage Bank remains at the forefront of digital banking solutions while maintaining the personal, relationship-driven service that defines the institution.
Small business deposits are among the most valuable assets in banking—low-cost and relationship-anchoring. They are also increasingly under siege. Neobanks and platform-native financial services are targeting small business owners with digital-first experiences and seamlessly integrated tools that many traditional institutions still cannot match. The banks and credit unions winning the deposit battle in 2026 are competing not just on rate, but on speed, simplicity, and the genuine sense that their institution is invested in the success of the businesses they serve. This session delivers a practical, immediately applicable toolkit for winning new small business deposits and—more importantly—retaining the relationships you already have, including what is working right now, what has failed, and what every institution needs to do differently to stop losing ground.