Beyond Banking: Reimagining Support for Small Business Owners

Wednesday, October 28, 2026
3:10 pm - 3:35 pm

Zurich A/B/C/D

Small business owners and entrepreneurs wear many hats and carry a heavy load of invisible work. Without the time, resources and specialized expertise available to larger companies, they often piece together support across fragmented tools, providers and advisers while navigating the everyday demands of running and growing a business.

As technology changes what’s possible, financial institutions have an opportunity to provide support that is simpler, more connected and better aligned with how small business owners and entrepreneurs actually work. Join Huntington for a conversation, informed by more than 160 years of empowering businesses, about how AI technology and trusted expertise can work together to help owners cut through complexity, turn information into action and make more informed decisions. We’ll explore how a more connected approach to small business support can help owners navigate challenges, pursue opportunities and spend less time managing the work around their business and more time building the business they envisioned.