The gap between what small businesses want from their bank and what most deliver has never been wider—or more critical. They want transparency around finances, tailored guidance, and access to capital. Yet many banks fail to deliver these, opening the door for small businesses to turn to fintech rivals.This session explores the latest on small business owner attitudes, expectations, and banking behaviors that provide a data-driven picture of where the market segment is headed. Industry leaders will examine what small business owners most want—instant credit decisions, proactive fraud protection, seamless payments, and genuine advisory support—and why so few banks are consistently delivering it. The discussion will address the specific changes in product design, service model, and digital experience that will determine who wins and who loses the small business relationship.
